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My John Lewis – Winners ticket

As a loyal John Lewis customer, shoppers were given the chance to enter a Christmas ballot for the opportunity to win some very special prizes, ranging from fine crockery to a £5000 Kuoni travel voucher. StudioMoore created the winning tickets which were addressed individually and presented in a bespoke envelope.

Creative Direction - Print

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Print Finish

Print Finish

The envelope was made from a bespoke dye cut on a debossed colorplan paper. It was foil finished in rose gold and again in white foil to create the snow pattern. Personalised stickers printed on a metallic stock were used to seal the envelopes.

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Personalised Tickets

Personalised Tickets

The prize winning tickets were personalised and printed in one colour onto a pearlescent colorplan card and foiled in rose gold.

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