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Julia Roberson Pilates

Julia Roberson Pilates offer bespoke Pilates sessions for businesses, groups and individuals. The brand identity needed to reflect confidence, strength and alignment but also the calm and gentle nature of Pilates. Studio Moore created a strong creative direction to appeal to both male and female audiences and applied it to a promotional booklet, their website and company stationery. 

Identity – Creative Direction – Print – Website

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Creative Direction

Creative Direction

A well balanced typographic system was developed to communicate the brand message clearly and confidently. Colour has been used within the photography to highlight strong form and alignment. Photography by Stephen Hayward

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Online

Online

The fully responsive website uses full bleed images throughout which dissolve on rotation in the background.

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