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Waitrose Whisky Booklet

This handbook was commissioned by Waitrose to offer customers an informed guide to the versatility of single malt whisky. Written by Richard Paterson, a master whisky blender, and Gavin D Smith, a leading whisky writer, each section concentrates on different flavour profiles and grades of whisky and how it can be enjoyed with food. 

Creative Direction - Print Design

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Creative Direction

Creative Direction

The photographic direction reflects the warmth and vibrancy of whisky while the graphic images simply present flavour profiles to accompany the food pairings.

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